Brace: Pink Elephant Heads to Brazil
The economies of Las Vegas and London are in the crapper. Who knows what is happening with Dubai? But Brazil, while caught up in the global crisis, has experienced a manufacturing boom these past few years and is hotter than ever. Now, our own Pink Elephant has decided to plant a South American Stake in Sao Paulo, bringing a little NYC sizzle to one the largest cities in the world. Will the brand play there? We aren't certain, since the culture of Brazil is well defined and not dependent on US trends. But Sao Paulo has come into its own as a global destination, and we admire the Pink crew for heading there to ride the wave.
In other Pink Elephant news, a Little Birdy tells us that they are also California dreaming, saying "heard from a source within the company that construction is already underway at the old Nationale space" in the heart of Hollywood. We always loved the multi level Hollywood club, but it was never really a dance space, so we are hard pressed to imagine Pink fitting there.
Down By The Hipster
Reader Comments (13)
these losers are constantly talking about all their spaces around the globe- they should learn to speak with action not words. what a bunch of jokes. i bet 1oak opens in sao paulo before them.
Yea right, they be opening all over the earth and than declare bankruptcy like 2 months ago, total liars
plus nacional is still open, so it's pretty much impossible
I'll be eating cake
Pink Sao Paolo is opening in November so, the clowns who posted above me are misinformed. Additionally, if you actually read what was on DBTH about the filing of Chapter 11, it was not Pink Elephant but the company that owns the lease for Mansion (and by default the lease at Pink Elephant). California will not be a Pink Elephant if it happens.
and Oak is a joke, pls, you guys have hallmarked the end of days for our once fine metropolis. If Richie and Scott never met and paired daddy's connections w the other's meatball B&T investos, where would we be?!?!? Innovating and actually competeing.
The worst thing Amy Sacco and Steve Lewis did before retiring was giving them the platform, oh wait, they didn't retire. Dow 1000.
Pink is a branded kick-ass party, kudos, i visited for the first time in years the other day and it was ON, a bit cheesy but that's what it was about and it brought me back, shut up and dance.
i don't know how they'll do... brazilians will not give a flying fuck about the brand thats for sure...
Richie and Scott deserve proper credit.....theyve done a lot. Not to say i like them. But there is a problem with One Joke...Ronnie Madra....what a complete loser. Never did anything but ride Baker, Jah, Richie, and everyone else' name....get Mark Baker off of crack and bring back the super models...not the 16 yr old retarded Eastern Europe hookers that run with these new model promoters...Ronnie Madra is garbage and never did anything. I will never understand why Richie even talks to that peasant.
Richie and Scott deserve proper credit.....theyve done a lot. Not to say i like them. But there is a problem with One Joke...Ronnie Madra....what a complete loser. Never did anything but ride Baker, Jah, Richie, and everyone else' name....get Mark Baker off of crack and bring back the super models...not the 16 yr old retarded Eastern Europe hookers that run with these new model promoters...Ronnie Madra is garbage and never did anything. I will never understand why Richie even talks to that peasant.
Is it true u can pay for bottles with Starwood points at 1OAK now?
The "Pink Elephant" Brand is as outdated and beaten up as the "Lotus" Brand was when it opened a club in Sao Paulo 5 years ago. Lotus in Sao Paulo tanked from opening night and was regarded as a joke by the brand loving Paulistas. Given that Pink Elephant is significantly passed its sell-by date as was the case with Lotus, I'm sure it will suffer the same quick demise. Mynt, Sao Paulo which recently closed was successful for a short while but Brazilans need to distance themselves from the mainstream 'branded' NYC nightlife scene and come up with something fresh and authentically Brazilian for Sao Paulo.
btw, the San Paulo is officially opening next week.